Creating a bold and minimalist ad for the Polestar 2, I focused on clean typography and a striking visual approach. The goal was to capture Polestar’s premium, performance-driven identity while keeping the message sharp and impactful.
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This project explores how Polestar’s sleek, modern aesthetic translates into high impact automotive advertising. The goal was to create a clean yet bold electric vehicle ad that aligns with Polestar’s premium and sustainable brand identity. By using refined typography, strong visual hierarchy, and minimalist design, the message remains clear across digital marketing, print ads, and outdoor placements.
Designed for adaptability, this concept works across billboards, social media campaigns, and in store digital screens. The concise messaging ensures that at a glance, viewers understand the Polestar 2’s performance, innovation, and sustainability key pillars of EV marketing. This approach keeps the brand’s identity intact while maximizing real world impact.
